No to relocation: in his speech at "L'Aria d'Estate" on La7 tv channel, NeroGiardini Ceo Enrico Bracalente strongly insists on the importance of the italian production. In the Nineties the company already decided to maintain the production in our country and to continue a tradition, that started almost fifty years ago. The real Made in Italy value, says Bracalente, must be protected as well as the human capital, which is one of the most important key points of NeroGiardini: it's fundamental not to create a product in Italy and then dismantle it, to re-create the same abroad.
