NEROGIARDINI JOINS MOTOGP: TITLE SPONSOR OF THE AUSTRIAN GP AND PRESENCE IN 6 OTHER GPs (SPAIN AND ITALY)
NeroGiardini, the made-in-Italy fashion brand, is set to take part in the FIM MotoGP World Championship as title sponsor of the Austrian GP, give the name NeroGiardini Motorrad Grand Prix von Österreich. The last Grand Prix having been hosted in 1997, Austria and the FIM Moto GP World Championship now celebrate a return to the Red Bull Ring-Spielberg circuit. None of the present riders on the current GP grid have ever won on the Austrian circuit; this will be a new, exciting challenge for all contenders in each of the three classes.
An extraordinary circuit finds a new sponsor, NeroGiardini, the forward-looking footwear brand, confirming the continual evolution of the Moto GP. Founded in 1975, the company has a steadfast Italian heart, as demonstrated by the Italian national flag emblazoned on all its products. NeroGiardini’s goal is to protect the culture of Italian shoemaking, and the company produces over 3.5 million pairs of shoes every year.
As well as sponsoring the Austrian GP, NeroGiardini will be present at all the Spanish and Italian rounds of the Grand Prix to reinforce its partnership with MotoGP. With 50 single-brand shops and collections sold in over 100 shop-in-shops as well as 2,500 multibrand sales outlets, NeroGiardini targets international fans of MotoGP with a decisive move towards globalisation.
The agreement was made official this morning in Milan, at the Foreign Press office, in the presence of Enrico Bracalente, sole administrator of B.A.G. Spa, owner of the NeroGiardini brand, and Pau Serracanta, Managing Director of communications at Dorna Sports, the organisation that coordinates and manages the MotoGP. Guests included Franco Uncini, the former MotorGP World champion and current head of safety at the MotoGP circuits.
Enrico Bracalente, Sole Administrator and Owner of NeroGiardini said: “We are putting various strategies into practice to increase globalisation of the NeroGiardini brand. This agreement with MotoGP will bring us tremendous visibility and will take our brand out into the world. Our sponsorship of 6 Grand Prix Championship rounds, the four in Spain and the two in Italy, and title sponsorship of the Austrian GP on 14 August will definitely guarantee excellent returns on our image to the benefit of a cross section of the public of all ages. I have been a motorcycle enthusiast ever since I was a boy, so the satisfaction of this agreement is twofold”.
Pau Serracanta, Commercial Area Managing Director at Dorna Sports commented: “It’s fantastic to see a fashion brand as famous as NeroGiardini taking part in MotoGP as a sponsor. The fame and growth of MotoGP continues to increase and the new partnership with NeroGiardini is proof of this, not just through the title sponsorship of the NeroGiardini Motorrad Grand Prix von Österreich, which will take place at the Red Bull Ring-Spielberg, but also with their advertising presence at the GPs in Italy and Spain during the 2016 season. We are proud to have them aboard for this new adventure in Austria, mixing a classic circuit with a modern brand”.
