Professor Francesco Alberoni attended theMicam for the first time ever and selected the NeroGiardini brand to elaborate his research into Italian fashion. An honoured visit at the opening of the International Shoe Fair. The sociologist and journalist, one of the most well-known and popular living Italian writers, was accompanied by his son Giulio at the NeroGiardini stand. Here, a two-hour meeting was held with business owner Enrico Bracalente, his son Alessandro and daughter Gloria plus members of the brand’s PR staff. “This is the first time I’ve been to theMicam”, declared Alberoni, “I want to understand where the inspiration comes from, what concepts are involved in the creation of a model and what the future trends will be. I decided to come and see Bracalente because he embodies the distinctive characteristics of the first generation entrepreneur who has had considerable success and who today, after 40 years of being in business, still manages to possess the enthusiasm, plans and foresight to compete on international markets.” Enrico Bracalente thanked professor Alberoni for his visit. “The attentions of a world-famous sociologist spur us on to go ahead with our goal of growing and creating wellbeing in the Marche shoemaking district.
