The new NeroGiardini Spring-Summer 2014 advertising campaign
Eighteenth-century settings alternate with hidden corners of calle, expressions of a Venice that never ceases to amaze. The new NeroGiardini campaign for men and women highlights the summer total looks for her and for him.
The new NeroGiardini Junior Spring-Summer 2014 campaign, on the other hand, is set in the Marche region, in the Riviera del Conero between the charming small villages of Numana and Sirolo. The sea represents the heart of this new adventure by NeroGiardini, fully experienced in all its aspects.
NeroGiardini , four new openings and projects in the social sphere
NeroGiardini continues its retail expansion. The company led by Enrico Bracalente owns 28 stores, 30 franchisees and 55 shops-in-shop. Recently, two new flagship stores openings in Rome and Chieti. Already present in the capital with other points of sale , the shop in Rome is located in the shopping mall “Porta di Roma”, while the shop of Chieti is placed inside the mall “Megalò”. The great attention and care that NeroGiardini gives to the Made in Italy production is also revealed by the training of young employees who can pass on the manufacturing tradition. To this end, Enrico Bracalente with his company fully funded and supported in collaboration with the Centro Professionale Artigianelli of Fermo the course for " Operatore della Calzatura” to prepare the future skilled personnel.
NeroGiardini’s commitment to training young people
On October, 23rd NeroGiardini will organize an event to raise the awareness of the institutions, the business community and the media, on a crucial issue such as the
training of young people. The meeting will be held at the Triennale di Milano and will be entitled "The training of young people and their integration into the world of work."
In addition to Enrico Bracalente , will participate sociologist Francesco Alberoni , the psychiatrist Paul Crepet , the founder of the community Exodus Don Antonio Mazzi and the director of the Centro di Formazione Artigianelli, Father Pessot . This convention will discuss the integration of young people into the world of work , the value of a qualified training and the importance of a concrete collaboration between agencies, institutions and companies.
Enrico Bracalente will tell the direct experience of his company's collaboration with the Centro Artigianelli of Fermo. In fact, Bracalente has fully funded and supported a training course for “Operatore della Calzatura”.
TRAINING FOR YOUNG PEOPLE
Enrico Bracalente has fully funded and supported a vocational course for "Operatore della Calzatura" in collaboration with the Centro Artigianelli dell’Opera Don Ricci of Fermo. Students between the ages of 16 and 18 are trained to become skilled workers, with the aim of bridging the gap between school and enterprises and, at the same time, do not leaving Italy to move towards other production sites, maybe abroad, where labor costs are certainly cheaper. Bracalente said: "For us, the in-company training is essential, but not only that. In December, the first 14 footwear operators will graduate from the professional school we created and fully funded, in partnership with the Istituto Artigianelli of Fermo and now the second course with new students has already started."
“Gold Medal” to NeroGiardini: N°1 footwear brand on customer satisfaction in Italy
NeroGiardini won the "Gold Medal" in the national ranking of the companies with the highest level of satisfaction for services offered to its end consumers, according to an independent research carried out by the German Quality and Finance Institute on a representative sample of 74.275 individuals. NeroGiardini has reached the 8th position overall and it is at first place in the ranking for footwear sector, according to data obtained from the largest survey made in Italy on "customer satisfaction" so far.
Young entrepreneurs of Federcalzature go to lesson at NeroGiardini
Enrico Bracalente, owner of the brand NeroGiardini, welcomed Andrea Colzani, President of the Young Entrepreneurs Group of Federcalzature (National Federation of Footwear Merchants) and 11 entrepreneurs members of the National Council. He illustrated the company's strategies that let NeroGiardini organize itself and grow in a constantly changing market, and to discuss about the solutions that have to be undertaken to ensure the company’s success in such a delicate moment for the Country. The meeting between NeroGiardini and Federcalzature, represents once again the commitment of the company to pass on its business experience in favor of the development and growth of national entrepreneurship.
Italian and German students visit Nerogiardini
The 3rd year students of the Istituto Tecnico Commerciale di Fermo “Carducci Galilei” (Administration-Finance-Marketing address) and the German students of the Linguistic-Scientific High School "Platen-Gymnasium" of Ansbach (Nuremberg), protagonists of a cultural and educational exchange, have been guests at the NeroGiardini headquarters for a visit to the plant and to analyze the success of the company led by Enrico Bracalente, sole administrator and owner of the brand. NeroGiardini was selected as the only company representing the Marche region: the meeting proves once again the commitment of the company to pass on its own experience, supporting the growth and formation of the new generations.
NeroGiardini National Convention: a great event, 600 buyers and Enrico Brignano’s cabaret show
NeroGiardini big event - On Monday, 4th March during the Micam Fair, the most important footwear exhibition of the world, Nerogiardini will host 600 selected guests (buyers, clients and journalists of the main newspapers and magazines ) to reveal the company’s development strategies. In the prestigious location of the East and Studios in Milano (via Mecenate 90), Enrico Bracalente, sole administrator of the company, will show the investment plans on national and international markets. The event, he intensely desired, aims at giving a positive and optimistic message in such difficult economic times and demonstrating how a balanced growth is possible, through the Made in Italy valorisation and forward-looking investments. Enrico Brignano, the event’s Special Guest, will entertain the audience with a cabaret show during the evening.